Juventus Unveils 2023-24 Away Kit Inspired by Monte Rosa
The Kit Pays Homage to the Majestic Alpine Peak
Turin, Italy - July 10, 2023 - Juventus Football Club and its official kit supplier, Adidas, have officially unveiled the club's 2023-24 Away Kit. The kit draws inspiration from the iconic Monte Rosa, the second-highest mountain in the Alps, which towers over the city of Turin.
Design Concept and Features
The new Away Kit features a striking dark blue base color, reminiscent of the deep blue hues of the Monte Rosa during twilight. The front of the jersey is adorned with a subtle graphic pattern inspired by the mountain's rugged peaks and glaciers. The Adidas logo and Juventus crest are prominently displayed in white on the chest.
The jersey also incorporates several technological advancements to enhance player performance and comfort. It is constructed using lightweight and breathable fabric, allowing for optimal movement and ventilation. Additionally, the jersey features strategically placed mesh panels for improved airflow.
Significance of the Monte Rosa
Monte Rosa holds a special significance for Juventus Football Club and the city of Turin. The mountain is a prominent landmark visible from many parts of the city and is considered a symbol of strength and resilience. By incorporating Monte Rosa into the design of the 2023-24 Away Kit, Juventus pays homage to its home and the shared values of the club and the mountain.
Availability and Pricing
The Juventus 2023-24 Away Kit is now available for purchase at the Juventus Official Store and select retailers worldwide. The jersey is priced at €89.95 for the adult version and €69.95 for the youth version.
Juventus fans are encouraged to show their support for the club and the Monte Rosa by wearing the new Away Kit during matches and other special occasions.
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